Auximiti
Project Scope
Understand the user experience for subscribers and website visitors.
Role
UX Researcher
Overview
Auximiti is an IoT device that enables users to receive subscriber provided content on their mobile devices when they are in proximity to the device. My role as a UX researcher involved conducting interviews, surveys, task analyses, heuristic evaluations, and cognitive walkthroughs. I translated stakeholder requirements and findings into compelling personas, user stories, and storyboards, creating wireframes and a high-fidelity prototype.
Challenges
Understanding user behaviors and preferences for content delivery to mobile devices.
Balancing between privacy concerns and the seamless user experience of IoT content delivery.
Research & Methodology
Content Audit:
We began by conducting a content audit of both the Marketing and CMS web pages to record an inventory of all existing content and identify potential areas for improvement.Heuristic Evaluation:
A heuristic evaluation was performed on both the Marketing and CMS web pages to assess their usability and identify issues that could affect the user experience
Questionnaire:
To gain further insights, I developed a user questionnaire with both quantitative and qualitative questions designed to gather user feedback, pain points, experience, and demographic information.Personas and User Stories:
Using companydata and insights from the heuristic evaluation, I created personas and user stories to better understand the end users, define scenarios, and outline tasks for testing.
ticipant Selection:
Participants were selected based on the user stories we created, focusing on two key profiles: the "Business Owner" and the "Wildcard." Participants needed to either be current business owners or professionals in roles where they could present research to stakeholders. Due to time constraints and a lack of incentive, convenience sampling was used to recruit participants.
Observation-Based Testing:
Observation-based testing was conducted with six participants to understand specific site goals, emotional responses, site clarity, and overall company impression. Data collected during the study included both qualitative and quantitative feedback, as well as facial expressions, verbal responses, and written feedback.Task-Based Testing:
Participants were asked to complete tasks and respond to scenarios based on the user stories. Each session lasted 45 minutes to an hour. Before the test, participants signed a consent form and recording waiver. They then completed both a pre-test and post-test questionnaire, allowing us to gather comprehensive feedback on their experience.
Solution & Results
Developed personas and user stories that accurately represented user needs and preferences.
Created wireframes and a high-fidelity prototype of the website in Axure RP.
Presented findings and recommendations to stakeholders and the development team.
Increased the alignment between user needs and product offerings, enhancing the overall user experience.
Tools & Techniques
Axure RP for wireframing and prototyping
Interviews, Surveys, and Task Analysis for gathering user insights
Heuristic Evaluation & Cognitive Walkthroughs for usability testing
Personas & Storyboards to represent users' needs
Recommendations
Driven by the study results, recommendations for the websites include linking the sites, refining the message for consumers and possible business relationships, and reorganizing the website to showcase tailored content for user goals.
We recommend these changes to website to enhance consumer satisfaction and instill confidence in site visitors as well as to present the product and company in the most professional way possible.