Understanding users builds empathy for their experiences.

My approach is rooted in human systems engineering.

  • Human Systems Engineering for product design focuses on optimizing the interaction between people and technology by applying principles of psychology, ergonomics, and systems thinking.

  • Human Systems Engineering for content design involves applying psychological and ergonomic principles to create clear, accessible, and user-centered information.

1. Understand

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By carefully observing their actions and tasks, I capture motivations, behaviors, and pain points.

Personas and stories help me paint a picture of their emotions, context, and environment. I also use techniques like user interviews, surveys, and contextual inquiries to gather insights. I might also observe how they interact with similar products or ask them to walk me through their daily tasks.

This gives a foundation to design solutions that meet their needs.

2. Create

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In this phase, I create wireframes, prototypes, and user flows.

Using tools like Figma or Axure, I map out the design to ensure it aligns with user behavior.

I also use card sorting or journey mapping to organize content and workflows that make sense to users.
 

3. Evaluate

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I conduct usability testing and A/B testing to see how users interact with the design. During this phase, I may also use heuristic evaluations or cognitive walkthroughs to identify any usability issues.

Based on the feedback, I refine the design and iterate through the process again.